Beko launches `Veg Pledge Initiative` to help empower UK families to eat healthier

Committed to helping families live healthier lives, our ‘Beko Veg Pledge’ Initiative launches this summer in support of Barnardo’s, the nation’s leading children’s charity.

The pledge follows the unveiling of our innovative HarvestFresh™ range last year and demonstrates our brand purpose, empowering consumers to live healthier lives. Using three-colour light technology, HarvestFresh™ mimics the sun’s natural 24-hour light cycle, preserving vitamins in fruit and vegetables for up to five days, compared to a standard crisper drawer.

With each purchase of a qualifying HarvestFresh™ fridge freezer, customers will be offered free fruit and vegetables from the Veg Box Company, helping to kick start their healthy lifestyle. When claiming this reward, families will be able to custom create their fruit and vegetable boxes from a choice of fresh, seasonal produce. For every customer claim received for the promotion, Beko will also donate a box of fruit and vegetables to a Barnardo’s service user.

The targeted campaign will utilise both our digital channels and Barnardo’s to drive awareness of the initiative, further building on our donation of £250,000 and over 800 appliances to families, as well as young people leaving care.

To find out more, please visit the HarvestFresh™ campaign landing page.