Fresh for summer: Beko launches biggest ever cooling campaign

Have you spotted us on TV or online this week? We’re back with our biggest ever multi-channel HarvestFresh campaign, set to reach 46 million people via TV and digital! If you haven’t caught it yet, check out our heartwarming TV advert below.

The ad will be live during some of the nation’s favourite shows, including Good Morning Britain, Location Location Location, and Sunday Brunch, as well as across the Euro 2020 games. Our feel-good advert tells the story of a little girl who refuses to eat her carrots until she in convinced by the FC Barcelona players and shows off our pioneering HarvestFresh™ technology.

Using innovative three-colour light technology, our new HarvestFresh™ fridge freezers preserve vitamins in your fruit and veg for longer, reflecting Beko’s brand purpose of empowering people to live healthier and better through our appliances.

To find out more, please visit beko.co.uk/harvestfresh