Cookie & Privacy Policy

When we refer to “Beko”, “we” or “us”, we are referring to Beko plc and its affiliated companies involved in the processing of your personal data. We are also a member of the Arçelik Group. More information about the Arçelik Group can be found on Arçelik’s website here.

If you have questions about the processing operations of our parent company, Arçelik A.S., you can view their privacy policy here.

If you have any questions about how we use your personal data or this notice in general, please contact us using this form. You can also write to us:

Data Privacy Responsible (Finance)
Beko plc
Beko House
1 Greenhill Crescent
Watford
Hertfordshire
WD18 8QU.

[email protected]

Please note: For data deletion requests, we will not be able to contact consumers directly should a product recall and/or rework situation occur except through general publications in newspapers and/or other public media. As a safety precaution, we recommend consumers consider registering their appliance(s) with The Association of Manufacturers of Domestic Appliances and follow the instructions provided.

• When you contact us with general queries or public relations inquiries.
  When you visit our Site, we capture information automatically through cookies and similar technologies. You can manage these when you visit our Site. See our Cookie Notice for further information.
• During the course of our commercial discussions, such as entering into business partnerships or where we engage you to provide services to us.
• We may collect personal data about you through your colleagues or, where available, through publicly available sources, such as professional networking sites and general market research.

Where we talk about “personal data” in this privacy notice, this means any information that may be used alone or in combination with other information to identify you.

The types of information we collect are set out below:

• We need a small amount of information from our business partners and service providers to ensure that our contract runs smoothly. For example, we need contact details of relevant individuals (such as names, telephone numbers, and email addresses) so that we can communicate with you. We also need other information, such as your bank details so that we can pay for the services you provide (if this is part of the contractual arrangements between us). We may also hold extra information that someone in your organisation has chosen to tell us from time to time.
• Details of your interactions with us when you contact us via email (for public relations inquiries), telephone, or post using the details listed on the Site.
• Copies of documents you provide to us to prove your age or identity where the law requires this. For example, if you send us a request relating to your personal data, we may need further information to verify your identity. We will therefore process personal data contained in the identity documents you choose to provide us with.
• Information we collect through cookies and similar technologies. Data we collect automatically includes the type of web browser or mobile device, your operating system, your IP address, the URL of the landing page and the referring website, the time and date of your visit to the Site, and the search terms used by you to reach the Site. For more information, please see our Cookie Notice.

Where we talk about “personal data” in this privacy notice, this means any information that may be used alone or in combination with other information to identify you.

The types of information we collect are set out below:

There are several different reasons under data protection law for which we may collect and process your personal data. These include:

Performing contractual obligations

In some circumstances, we need your personal data to comply with our contractual obligations. For example, where we process your personal data in connection with obtaining services from you.

Complying with a legal obligation

If the law requires us to, we may need to collect and process your personal data.

Legitimate interests

We may process your personal data where it is necessary for our legitimate interests as a company, where this does not override your data protection interests and fundamental rights. For example, we will process your personal data to administer and manage our business relationship with you.

This section tells you how and why we will use your personal data and explains the lawful basis we rely on in each case. Please remember that if you choose not to share your personal data with us, we may not be able to provide the services or products you have requested.

We process your personal data for the following purposes on the basis of our contractual obligations to you:

• To store (and update where necessary) your contact details on our database so that we can contact you in relation to our agreements.

We process your personal data for the following purposes to comply with our legal obligations.

• To send you service-related communications which are required by law, or necessary to inform you about updates to the services we provide to you. For example, updates to our privacy notice or terms and conditions.
• To verify your identity where the law requires us to.

We process your personal data for the following purposes on the basis of our legitimate interests.

• To administer our business relationship with you.
• To respond to your queries, including any public relations inquiries.
• To deliver relevant website content to you across our Site and to measure and understand the effectiveness of the content we serve to you.
• To administer and protect our Site (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).
• To use data analytics to improve our Site, content, marketing, and user experience.
• To protect our business from fraud and other illegal activities.
• To protect or enforce our legal rights, for example defending Beko in the case of legal disputes.

We sometimes share your personal data with third parties. The types of third parties with which we share personal data are described below:

Other Arcelik group companies

We may share your personal data with other companies belonging to the Arçelik Group, including our parent company Arçelik A.S. in Turkey, who may use your personal data for purposes and in a manner consistent with the information set out in this privacy notice. In particular, Arçelik A.S. will process some of your personal data for analysing and reporting purposes at a global level based on its legitimate interests in developing the Arçelik Group’s business and complying with local rules and regulations. Arçelik A.S. may disclose your personal data to third parties (such as service providers, agents and public authorities and institutions) where it is necessary for Arçelik A.S. to lawfully carry out its business activities in accordance with the purposes set out above and as required and permitted by applicable law.

Service providers

We may disclose your personal data to companies that provide services to us and other members of the Arçelik Group. Examples of the types of service providers we work with include:

• IT companies that operate the Site on our behalf,
• Customer relationship management companies who help us manage our contacts database and our communications with you, and
• Customer services companies who operate and manage our call centres.

Our service providers are required to keep your personal data confidential and are not allowed to use it for any other purpose than to carry out the services they are performing for us.

Third parties where required by law

We may disclose your personal data to a third party if it is necessary to comply with a legal obligation or the decision of a judicial authority, a public authority or a government body or if disclosure is necessary for national security, law enforcement or other issues of important public interest.

Professional advisors

We may disclose personal data to professional advisors, such as lawyers, auditors, and insurers, as necessary in the course of the professional services they provide us with.

Third parties in connection with a business sale

If we make a sale or transfer of assets or are otherwise involved in a merger or business / asset transfer, we may transfer your personal data to one or more third parties as part of that transaction. If a change happens to our business, the new owners may use your personal data in the same way as set out in this privacy notice.

Other third parties with your consent

We may also share your personal data with other third parties when you consent to such sharing.

When we share your personal data with our affiliated companies or other companies with whom we contract (as described in ‘Who do we share your personal data with?’), these companies may be located outside the European Economic Area (“EEA”) , the UK or your country of residence, as applicable, in countries with different laws for protecting personal data than the laws in your country of residence. In particular, your personal data may be transferred to our group companies located in Turkey, including Arçelik A.S.

If we transfer your personal data outside the EEA, the UK or your country of residence, as applicable, we will take steps to ensure that your data will receive the same level of protection as if it was being processed within the EEA, the UK or your country of residence, as applicable. For example, we may include standard contractual clauses adopted by the European Commission in our contracts with third parties or our group companies to ensure there are safeguards in place to protect your personal data. Please contact us using the details in ‘How to contact us’ for more information about the specific measures we have taken.

Please note that Arçelik A.S. may further transfer your personal data to third parties located in countries that do not provide an adequate level of data protection. Such transfers will be carried out in accordance with applicable laws including where applicable, contractual requirements set out in standard contractual clauses.

We will only keep your personal data for as long as reasonably necessary for the purposes set out in this privacy notice and in accordance with applicable laws. This may include satisfying any legal, accounting, or reporting requirements.

We will take reasonable precautions to protect your personal data against loss, misuse or alteration. Among other measures, we ensure the security of your personal data by means of encryption, password protection and by otherwise restricting access to it.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data as required by law, we cannot guarantee the security of your personal data transmitted to us using unsecured means; any such transmission is at your own risk.

You have the following rights with respect to your personal data that we process, subject to conditions set out in the applicable laws:

• to request access to your personal data (commonly known as a “subject access request”) and to certain additional information about our processing of your personal data that this privacy notice is designed to address,
• to request the correction of any inaccurate or incomplete personal data,
• to request the erasure of your personal data or the restriction of the processing of your personal data,
• to object to our processing of your personal data,
• to withdraw any consent you have given or unsubscribe from email notifications,
• under certain circumstances to demand data portability,
• to lodge a complaint with the applicable data protection supervisory authority; and
• to contest certain automated decisions we make about you that have legal or otherwise similarly significant consequences. We do not typically carry out such automated decision-making but, if we do, we will make it clear where such decisions are being made.

To exercise your rights, please contact us using the contact details listed in ‘How to contact us’.

Third parties, whose sites you may visit after clicking on a link from the Site, may have less stringent privacy policies. We do not have control over these policies and urge you to read their privacy statements before providing any personal data to such sites.

Supervisory Authorities are independent public authorities that supervise, through investigative and corrective powers, the application of the data protection law. They provide expert advice on data protection issues and handle complaints lodged against violations of the applicable data protection legislation.

Generally speaking, the main contact point for questions on data protection is the Supervisory Authority in the country where company/organisation in question is based. However, if that company/organisation processes data in different countries or is part of a group of companies established in different countries, that main contact point may be a Supervisory Authority in another country.  

For EEA (European Economic Area) countries find your National Supervisory Authority clicking here. . For the United Kingdom please visit the ICO Website.

We may change and update this privacy notice from time to time. Any changes to our privacy notice will be posted on this page.

This Privacy notice was last updated on 11th June, 2021.

When we refer to “Beko”, “we” or “us”, we are referring to Beko plc and its affiliated companies involved in the processing of your personal data. We are also a member of the Arçelik Group. More information about the Arçelik Group can be found on Arçelik’s website here.

If you have questions about the processing operations of our parent company, Arçelik A.S., you can view their privacy policy here.

This cookie notice relates to your use of our websites at BekoPlc.com (“the Sites”).

Throughout our Sites we may include links to third-party websites, plug-ins, and applications. These other third-party websites may also use cookies or similar technologies in accordance with their own separate cookie notices. For privacy information relating to these other third-party websites, please consult their cookie notices as appropriate.

A cookie is a small text file which is placed onto your device (e.g. computer, smartphone, or other electronic device) when you use our Sites. A cookie file is stored in your web browser and allows us or a third-party to recognise you and remember things like your personalised details or user preferences. They also help us learn more about how you use and access our Sites so that we can make improvements and update features.

Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device when you go offline, while session cookies are deleted as soon as you close your web browser.

We use cookies to help us learn more about how you use and access our Sites. These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our Sites. They help us to know which pages are the most and least popular and see how visitors move around the Sites. For further information on our use of cookies, including a detailed list of your information which we and others may collect through cookies, please see below.

The cookies we place on your device fall into the following categories:

• Strictly necessary cookies. These cookies are necessary for the Sites to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the Site will not then work. These cookies do not store any personally identifiable information.
• Functional cookies. These cookies enable the Sites to provide enhanced functionality and personalisation. They may be set by us or by third party service providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
• Performance cookies. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Sites. They help us to know which pages are the most or least popular and see how visitors move around the Sites. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our Sites and will not be able to monitor their performance.
• Targeting cookies. These cookies may be set through our Sites by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

All of the cookies described so far in this cookie notice are “first party cookies”, which means they are set and controlled by us. Occasionally, third parties may set cookies on our Sites which we do not control. These are called “third party cookies”. This will happen where, for example, we have included embedded content on some pages of our Sites. When you visit a page with embedded content, the third-party service provider may set its own cookies on your web browser.

This also applies if you choose to connect with our social media accounts by clicking on one of the social media buttons on our Sites, as you may be sent cookies by these websites.

Please note that we do not control these cookies and cannot access them. Cookies can only be accessed by the party who originally set them. You should therefore check the third-party websites for more information about these cookies.

You can change your browser settings anytime so that cookies are not accepted. You can learn more about how to block cookies by visiting http://www.allaboutcookies.org/. Please note that if you block cookies completely, many websites will not work properly and some functionality on our Sites will not work at all.

You can manage your cookies that are set by this website by clicking on the Manage Cookies button below. Alternatively, you can see a list of cookies the website sets by clicking on Cookie List.

If you have any questions about how we use your personal data or this notice in general, please contact us using this form.  You can also write to us:

Data Privacy Responsible (Finance)

Beko plc
Beko House
1 Greenhill Crescent
Watford
Hertfordshire
WD18 8QU.

[email protected]

Please note: For data deletion requests, we will not be able to contact consumers directly should a product recall and/or rework situation occur except through general publications in newspapers and/or other public media. As a safety precaution, we recommend consumers consider registering their appliance(s) with The Association of Manufacturers of Domestic Appliances and follow the instructions provided.

This version was last updated on 11th June, 2021. We may change this cookie notice from time to time and when we do, we will inform you by updating this section.